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John Hoffman, Founder, CEO, Principal Engineer

Known for his near-encyclopedic knowledge of monitoring and physiological data in clinical environments, John Hoffman founded Excel Medical in 1995 and has more than 30 years of healthcare engineering experience. His career began with Marquette Medical Systems, where he co-led the development of engineered systems for cardiology/EKG management, patient monitoring, hemodynamic catheterization laboratories and exercise stress systems. As president and principal engineer of Excel Medical, John most recently led the technology and the internal build behind the WAVE Clinical Platform, the first Patient Surveillance and Predictive Algorithm Platform to be cleared by the FDA. Over the years, he also pioneered development of Excel Medical’s BedMasterEx and Alarm Navigator™ software programs, and he worked closely with Dr. Barbara Drew and colleagues at USCF in alarm fatigue research. Medical professionals may recognize John, either from his various speaking engagements at industry conferences or from one of his published works on clinical alarm analytics with patient monitoring systems.

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Lance Burton, President

Lance’s most recent achievement, successfully overseeing the product vision and FDA effort surrounding Excel Medical’s revolutionary WAVE Clinical Platform, is just one of many in his management career. After working at GE Healthcare, Drager Medical, Anderson Worldwide and then as Vice President of Corporate Accounts at molecular diagnostics innovation company Third Wave, Lance joined Excel Medical in 2009 with the vision of delivering innovation from the academic research bench to the general hospital market. Since then, he has built Excel Medical’s commercial, operational, financial and engineering teams from the ground up, while also managing day-to-day operations in all areas of the business. Under his leadership, Excel’s solutions have received wide clinical recognition and adoption among hospital enterprises and clinicians for bettering physicians and patient care. Lance continues to focus on growing Excel’s organization, which is marked by energy, discipline, and close collaboration with customers, in order to deliver more innovative technologies that predict the preventable.

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Mike Finnegan, EVP Sales & Marketing

With more than 25 years’ experience in healthcare technology, informatics and medical equipment sales and management leadership, Mike is a pioneer in creating new approaches to sales performance processes and team development, several of which have been adopted as industry standards. For Excel Medical, he most recently built a commercial sales force to support the new WAVE Clinical Platform. Mike joined Excel Medical after serving as chief strategy officer at Consumer Health Connections (CHC), where he worked with the company’s CEO and had responsibility for the development and execution of CHC’s strategic vision and goals. Prior to CHC, Mike held multiple executive leadership positions at GE Healthcare including Commercial GM for GE’s Dose Management business where he and his team were responsible for creating a new market in North America for radiation informatics. Earlier in his GE tenure, Mike held several other commercial leadership positions and earned numerous milestone awards for performance, growth and expertise. In 1994, Mike worked at Marquette Medical which was subsequently acquired by GE Healthcare.

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Samuel LeBlanc, EVP Engineering & Operations

Sam is responsible for all engineering, operations and implementation resources as well as product development roadmaps and customer feedback analysis. He leads Excel’s efforts for government and research business, drawing on experiences in the field and relationships developed while in other roles for the company. Samuel led the engineering portion of the FDA clearance for WAVE, and continues to serve on the management team for FDA decision-making. Before joining Excel, Samuel had stints in the capital markets, financial brokerage and collegiate sports administration. He graduated from Louisiana State University in 1999 and Marquette University Law School in 2002.

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Mary Baum, Chief Strategy Officer

Before Excel, Mary spent over 38 years at BA&T, an innovative strategic marketing firm with a focus on the medical industry, where she was President, CEO and Chief Strategist. There, she worked with hundreds of hospitals worldwide to provide leadership on clinical workflow, and she has spoken of her efforts in keynote addresses at various healthcare conferences, including HIMSS. Her research on best practice across many health care paths within acute care settings has been leveraged widely by her many clients and industry partners. After losing a cousin to an unexpected death in a large academic hospital, Mary started her journey to find a company partner that has the ability to “predict the preventable.” She found it in Excel Medical, where she joined the team as Chief Strategy Officer in 2017, and quickly assisted in the strategy to position and launch the WAVE Clinical Platform.

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Mark A. Koppel, M.D., Chief Medical Officer

Mark is a talented and seasoned executive with over 15 years of experience in medicine and healthcare. He brings a wealth of expertise to Excel Medical in areas such as business development, product development, sales and marketing, value proposition creation and translation of clinical needs into commercially viable products. Recently, Mark owned and operated a healthcare financial services firm, Health Check, that he led to a successful exit to private equity in October 2017. There, Mark served as CEO during a three-year time period that saw a net profit growth of 300%. Prior to Health Check, Mark has served as Vice President of Medical Affairs at Exact Sciences, Chief Medical Officer of Pentax Medical Corporation, and in the healthcare IT space for almost 5 years as Vice President of Medical Affairs for Wolters Kluwer Health/ProVation Medical. He began his commercial career at GE Healthcare, where he became the Medical Director of a $300 million division that manufactures medical devices. Mark obtained his BA in Sociology from the University of Colorado. He holds an MD from the University of Tennessee Health Sciences Center and a JD from the University of Arkansas.

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Janet Wakeley, Governance, Risk and Compliance

Janet Wakeley joined Excel Medical in 2016 as the leader of governance, risk and compliance, where her portfolio includes regulatory affairs, quality assurance, risk management, IT security and governance. Her career spans over 30 years in the medical device regulated industry. Prior to joining Excel, Janet worked for 13 years at Marquette Medical Systems in various roles including operations manager for the Cardiac Cath Lab Division, manufacturing engineering manager for the Medical Supplies Division, and project manager for the Y2K project.  After Marquette was acquired by GE Healthcare in 1998, she continued working for GEHC for 17 years in various technology roles including application administration, data management, and IT security where she was instrumental in the development and implementation of strategic initiatives to ensure global regulatory compliance.  In addition, Janet worked as a security technology architect on the evaluation and adaptation of various governance frameworks including ITIL, COBIT, and TOGAF.  She holds a bachelor’s degree from Nova Southeastern University in Professional Business Management, has published several professional articles on cyber security best practices, and has been certified through ISC2 as a CISSP (Certified Information Systems Security Professional.)
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Rob Pepper, Senior Vice President, Marketing

Rob Pepper is an award winning executive, revenue growth strategist, and business transformational leader in emerging technology and services industries. His accomplishments have been nationally recognized. He is the recipient of numerous multi-industry and leadership awards for his contributions in accelerating growth for innovation driven companies. Building and managing high-growth sales, marketing and product organizations that deliver extraordinary growth is Rob’s passion and expertise. Rob has a portfolio of success stories in catapulting emerging and growth stage technology firms into market disrupters and industry leaders. He has a successful track record in pivoting marketing and sales strategies to drive business growth, capture new revenue streams and expand into markets, as well as establishing marketing functions, programs, teams, standards, operations and best practices. Rob has been recruited by CEOs of public and private B2B technology companies to provide high performance leadership and direction to support growth and market expansion. He is recognized as a visionary sales, marketing and financial strategist as well as motivational leader who builds strong internal teams and partnerships to consistently deliver exceptional results